The North Face
The winter wear brand was looking to show off their upcoming collection in a video lookbook and social campaign centered around The Urban Explorer.
We created a dynamic set for a photoshoot and series of films. A custom built treadmill and lightbox floor gave the models a space to strut the new looks, while two massive projection walls became an activated backdrop — displaying a mashup of gritty urban textures juxtaposed against pristine winter forests.
Produced By:
Los York
Client: The North Face
Creative Direction: Serge Kirsanov & Mike Payne
Design: Mike Payne & Morten Christensen
Compositing: Byron Slaybaugh
Editing: Alex Trudeau Viriato
DP: Jordan Ritz
Color: Ricky Wilson