Apple TV Originals
Apple asked us to create an animated film to celebrate the company's foray into original film & television production.
Made as an homage to classic Apple ad campaigns, as well as the heyday of film title design (à la the great Saul Bass), the final film was used as the introduction to Apple's live Keynote event in March 2018.
Produced By:
Buck
Client: Apple
Creative Direction: Jenny Ko
Art Direction: Mike Payne & Chris Markland
Design: Mike Payne, Chris Markland, Esther Moon, Jigyu Yoon
Animation: Daniel Rodriguez, Nick Petley, Joe Brooks, Taylor Griggs